What are polyphenols?
Varied
Polyphenols are a diverse class of secondary plant metabolites often found in fruits and vegetables. With their unique, naturally-occurring chemical structures, these tiny powerhouses deliver a rainbow of diverse functions. This impact stems from their action in the gut (colon), where they give beneficial bacteria the boost they need to thrive. The result? A host of essential health benefits, in the gut and beyond.
Versatile
The immense potential of polyphenols to support gut health is finally getting the attention it deserves. With their recent recognition as a ‘novel prebiotic’ by major international regulators and growing evidence to support their health effects, polyphenols offer an opportunity to create a wide variety of science-backed prebiotic supplements that stand out in today’s crowded nutraceutical market.
Valuable
Natural, effective, safe and simple - Polyphenols are the ideal ingredient to address the needs of consumers keen for convenient, plant-based prebiotic products with enhanced sensory attributes. Their low dosing requirements, widespread acceptabi
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Science snapshot:
How polyphenols work within the body
Between the effects of disease, stress and poor diets, our colon’s protective mucosal lining can become compromised, leading to microbiome imbalance, increased growth of ‘bad’ bacteria and an overall poor gut health. With their ability to resist digestion and pass into the colon intact, polyphenols have been shown to restrict the growth of harmful bacteria and promote that of beneficial bacterial strains like Akkermansia muciniphila, Bifidobacteria and Lactobacilli. What’s more, they also help re-establish the immune-supporting function of the colon’s mucosal epithelial barrier and reduce the impact of oxidative stress.
Learn more in our new guide on the potential of polyphenols to nourish the gut, naturally!
What’s so special about elderberry polyphenols?
Naturally rich in polyphenols including anthocyanins, European black elderberries (sambucus nigra) have been a feature of traditional cold and flu remedies for centuries. Recently, researchers at Johannes Kepler University, Austria set out to investigate how these health-boosting effects could be harnessed to support the gut microbiota, with some surprising results.
Ingredient focus: Why choose ElderCraft® Black Elderberry Extract?
1. Demonstrated efficacy in human clinical trials
Numerous independent clinical trials have demonstrated the efficacy of our ElderCraft® solution not only in supporting the immune system, but now in its prebiotic capacity to increase gut microbiome diversity and boost associated health markers.
2. Highest quality extraction techniques
Our proprietary extraction technique IPRONA Polyphenol Technology (IPT) sets the standard for internationally recognized safety and quality. Rooted in our core-belief that health comes through nature, it ensures our source fruits are treated gently to preserve their natural goodness and that no solvents - such as methanol or ethanol - are used in the entire production process of our extracts. Ever.
3. Responsibly sourced, fully traceable
At IPRONA, we embrace the philosophy of full traceability and sustainability. Our vertically integrated, fully controlled European supply chain helps us secure the unparalleled quality and safety needed for supplement ingredients. Working in close partnership with a cooperative of Austrian elderberry growers, we track berries from farm to final product to ensure each berry meets our exacting standards.
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